Work — MCode Ventures | Selected India Advisory Mandates

00 — On Discretion

Our advisory mandates stay confidential by design — the outcomes do not. The portfolio that follows reflects the brands, broadcasters, institutions, and films our team has helped build from inside operating and leadership roles.

01 — Portfolio

Brands, broadcasters, and films we have shaped.

Across operating and advisory roles, our founding team has partnered with leading consumer brands, broadcast networks, and education institutions — and produced, financed, and marketed feature films at national scale.

Brand Experience

Consumer & media brands

Broadcast

Networks & channels

Education Brand Experience

Institutions

Feature Production, Distribution and Financing

Feature films

Action Replayy

All the Best

Bol Bachchan

Force 2

Holiday

Johnny Gaddaar

Bajrangi Bhaijaan

Bang Bang

Kick

Ram-Leela

Aarakshan

Chakravyuh

Bol Bachchan

Super Nani

Feature film

02 — Selected Casework

The work, in practice.

We keep client relationships private, but the outcomes are not. Each engagement is sized to the situation — from single-question strategic diagnostics to ongoing advisory across growth, transformation, and evolving market realities.

Case 01 India Entry A global OTT platform's India content acquisition model, rebuilt basis market dynamics

India Market Entry · 6-month engagement

70% market coverage with commercial relevance linked to audience size

Challenge: A global media platform with Indian content stalled due to high acquisition budgets.
Solution: Rebuilt the acquisition budget with a new commercial structure with Indian catalogue owners.
Result: A repositioned operating model in favour of the start-up, with three anchor partnerships across three languages.

35%

Efficiency uplift

6 Mo

Engagement

28%

Cost reduction

Case 02 Sports IP A premium wrestling league live event in India

Sports IP & Sponsorship

No takers despite high viewership ratings

Challenge: A premium wrestling league live event with high viewership ratings, rejected by leading brands for sponsorship.
Solution: Rebuilt the sponsorship taxonomy and restructured tier-level inventory ahead of a new rights cycle.
Result: Cleaner category boundaries, materially higher per-deal value, and a multi-year roadmap.

3×

Per-tier uplift

5 Yr

Roadmap horizon

New tier structures

07 — Sectors

Where our operating depth compounds.

Our judgement is sector-specific. These are the grounds where three decades of operating experience turns into commercial advantage.

Consumer Brands

Brand strategy, marketing transformation, organisation design, and growth-stage narrative development.

Sports IP & Federations

Commercial partnerships, media rights evaluation, sponsorship strategy, and long-term ecosystem development.

Investors & M&A

Commercial diligence, strategic assessment, and value-creation opportunities across media, entertainment, and consumer-facing businesses.

Film & TVC Production

Production governance, content economics, distribution strategy, and platform partnerships.

OTT & Streaming

Platform strategy, monetisation models, content economics, distribution architecture, and slate-level advisory.

Culture, Media & Entertainment Ecosystems

Advising businesses operating at the intersection of audiences, creators, platforms, partnerships, and emerging cultural behaviour.

Want to talk about your mandate?

The first conversation is exploratory and confidential. We share more specifics on relevant past work when it is helpful.

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A note on discretion